• Green brand of the week: Columbia

    Making sustainability the core of your brand’s identity requires a lot of energy, creative resources and devotion to the cause. The sportswear label Columbia understands this pretty well and shows exactly how the sustainable cycle works, involving the key elements: care for the people and the environment.

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    Empowering people

    Columbia supports and inspires its employees to be active citizens and to be more responsible in their life choices. Every Columbia employee gets paid for 16 volunteer hours per year. The brand has also founded HERproject, which aims to empower the women in the company’s workforce through trainings and enrichment programs.

    Sustaining places

    The outdoor label is partnering with the National Park Foundation to help kids discover the natural wonders of our world. For each purchased National Park T-shirt, Columbia donates $1 to the Open OutDoors for Kids initiative. The brand also supports the U.S. nonprofit organisationPlanet Water Foundation in providing clean water for people from the world’s most disadvantaged communities.

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    Responsible practices

    Columbia follows the 12 ethical Standards of manufacturing practices (SMP) and monitors performance for the continuous improvement of the working environment. The brand is striving to make products with fewer chemicals which are safe for everyone who comes into contact with them, from the people in the manufacturing process to those who wear them.

    Responsible down standard

    The brand works under the independent, voluntary global standard The Responsible Down Standard, which recognises the best practices in animal welfare and ensures the down and feathers used in the production of all Columbia products are sourced responsibly.

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    OutDry Extreme Eco

    OutDry Extreme Eco is a sustainable, waterproof, breathable technology for jackets. It combines high performance and ecological materials. The jackets are made with dye-free fabric, 100% recycled materials, 100% responsible down and with strong thermal bonding, which ensures the cold stays out of the body and the down stays inside the jacket.

    And these practices are just a few good examples of how the brand keeps up with sustainability.

  • Sustainable summer fun

    We love the summer season and this planet so much that we couldn’t resist writing another green material. This time, we are sharing with you some sustainable practices you should try to add to your summer lifestyle.

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    Use ocean-safe sunscreen

    The long sunny days of summer are definitely the ones when we need sunscreen the most, but don’t hesitate to be picky when it comes to what you put on your skin. Not only can some sunscreens are very harmful to the skin, they could also harm marine life. Many of them contain dangerous ingredients like oxybenzoneand octinoxate,which damage the coral reefs. So we recommend using sunscreens like Acorelle, which are made with reef-friendly and vegan ingredients.

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    Buy eco-friendly swimwear

    Remember we already told you about Aquafil– a green brand that recycles plastic waste and turns it into threads used for the production of beachwear? It’s one of the options to look great on the beach and at the same time to show some respect to the environment. But there are so many other brands which make their swimwear from recycling, reusing and upcycling. Some of them are Reformation, Riz Board Shorts, Summersalt, Vitamin A.

    Sustainable speakers and headphones

    Speaking of the beach, you probably imagine it with the sound of your favourite music, that’s why we’ve prepared for you a sustainable solution. A number one priority for the brand House of Marleyis to show quality on all levels. Along with the great sound, the company aims to be as harmless as it can for our world. Their products are crafted from carefully sourced materials including bamboo, recyclable fabrics, plastic and aluminum.


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    Eco-friendly floaties

    When you hear sustainability,maybe the last thing you think of are floaties. But have you heard of the brand Funboy? They create cool and fun looking floaties and also support the cause to provide clean and safe drinking water for people in developing nations.

    Homemade snacks

    Instead of buying snacks, make them at home and keep them fresh in reusable silicone bags. You can try it out with some vegetable sticks and seasonal berries. Also, instead of disposable cups and bottles for your favourite drinks, buy reusable ones and enjoy your fresh beverages outdoors.

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    Now you’re all packed and ready to have guilt-free, sustainable summer fun! 😊

  • Sustainable beauty innovations

    A perfect balance of beauty and sustainability is possible, these innovations will show you exactly how.

    Package-free bath products

    Amazing as it sounds – Lush Fresh Handmade Cosmetics are making package-free bath products. But despite the fact that some of them come without any packaging and the brand’s policy is not to use wrapping paper or plastic bags, you can still make a proper gift from the Lush shop by getting one of the reusable knot-wraps for your gift. It can later be transformed into a brand-new fashion accessory. And that’s not all – the brand is actually fully dedicated to sustainability. All of their products are 100% vegetarian, made with all-natural ingredients in order to make an amazing experience for your skin. Also when buying their products, you should know that no animals or humans were harmed in the production process of the fresh handmade cosmetics.

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    Organic makeup with a cause

    The Danish makeup artist Kjaer Weishas also made a strong commitment to sustainability, following ethical buying practices and producing 100% organic beauty products. The ingredients’ source is carefully selected – every summer Italian beekeepers cart their little beehives to the mountains on the border between France and Italy. Their bees extract the nectar from biodynamic flower fields, but also help to pollinate them in a safe, pesticide-free, environment. The beehive’s harvest then is used to make the richly-coloured and pure beeswax-based makeup. In addition, once you buy a Kjaer Weis Compact, you will never need to throw away that luxury metal designer box or pay for another one, you can just refill it with your favouritecolour for a sizable discount.


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    Shampoo bottles saving beaches

    By choosing to buy Herbal Essences, you help clean the ocean. How? 25% of the plastic used in the product bottles is made from recycled plastic waste, collected from the coastlines in Panama, Canada, and other polluted places around the world. By composting, recycling and energy recovery programs the company is also eliminating the chance that any products or waste go into landfills.

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  • Houses made of plastic waste

    It’s true that we are living in a time of environmental crisis, where tons (300 million tons, to be exact) of plastics are produced every year and just a small part of it is ever recycled. But it’s also true that we have the capacity to make things better. And the Columbian construction company Conceptos Plasticos has found a creative way to do so – by recycling plastic trash and turning it into brand new houses.

    The first step of building a plastic house is making the bricks. The team of Conceptos Plasticos collects, washes, melts carefully selected plastic trash and then fills moulds with the raw material. As a final product they get grey plastic bricks, which are the ones that the houses are made of. The recycling process happens to be 30% cheaper than traditional construction and it takes just 4 people and about 5 days to complete a whole house. The only disadvantage of the material is that the usual life cycle of a plastic piece is around 500 years. Still, until the plastic starts biodegrading, the bricks and the construction of the houses are sturdy, durable and impermeable, so they could resist all weather conditions and even an earthquake.


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    Asi avanzo CostaRica… Easy like a Lego

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    Conceptos Plasticos was founded in 2011. At first, the main idea behind the project was to work towards a cleaner environment. But after a while, the team realized their positive social impact too – hundreds of homeless people in Columbia are now living in recycled plastic homes thanks to Conceptos Plasticos and the financial support from the Columbian government and numerous NGOs which support the idea for a greener planet, healthier environment and fewer homeless people.

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    Apart from providing homes for Columbia’s rural and remote communities, another of the company’s goals is to empower the members of these communities to get involved in the building of their houses. And that could develop the social affiliation and sense of responsibility of the people.

  • Green brand of the week: SVNR

    Aesthetics, colours and ethics – these are the key elements in the philosophy of the brand SVNR. Created with a great passion for fashion, SVNR is not just another jewellery brand. Its designs come from the transformative love for beauty mixed with a thought for the environment and a flair for being one of a kind.


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    faith | @svnrshop for @tidalmag

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    Christina Tung – the founder and creative director of SVNR (coming from the French souvenir – remember), is a person who recreates old and useless things into beautiful handmade earrings, bracelets and necklaces. Her goal is to teach people to be conscious of their impact on the planet and to remember that their actions and choices matter. The designer also shows that it’s our responsibility to think about the environment while creating new things. That’s why all SVNR designs are made from reused and upcycled materials, which Tung makes as unique jewellery pieces.

    Making your work sustainable requires full dedication to the cause. So, it’s not surprising that the designer’s work determines Christina’s entire life. She is a person who works in the late weekend hours and who travels around the globe in searching for stones, sea shells and inspiration for the next piece of eco art.


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    Marquesas pearl earrings, available at the @__eitherand pop-up. 170 Franklin St, Greenpoint.

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    The fresh SVNR designs are more than sustainable treasures. They are exactly what you’ll need to wear on a hot summer day during your next vacation or in case you prefer to spice up a little bit the office outfit with earrings, made from colourful semi-precious stones and a 14-karat gold wire.

  • Air Ink: turning air pollution into art

    What if we had the chance to turn air pollution into something beautiful, like art? The Singaporean company Graviky Labs have thought about this and as a result, they invented AIR INK – ink made from recycling the carbon waste in the air.

    Over the last 150 years, burning fossil fuels has become the main source of our energy and the soot, which is its major by-product, pollutes the air we breathe and the water we use for our everyday needs. But behind every environmental crisis there is a creative eco-solution waiting to be discovered. And this is exactly what Graviky Labs did. Behind the urban air, polluted by millions of cars, factories, and households, the engineers saw the opportunity to be innovative in an ecological way.

    The creation of AIR INK is based on KAALINK™ technology, which uses the carbon waste from fossil fuels as a recyclable material to make ink for artists. The engineers invented a filter, which collects the soot from the burned fossil fuels before it disperses in the air. When attached to the muffler of the car, the filter captures up to 99% of the carbon waste, without creating back pressure on the engine. The collected soot then undergoes various processes for removing heavy metals and carcinogens. The end product is a purified carbon-rich pigment in a marker pen packaging, which comes in four sizes: 0.7 mm and 2 mm round tips, 15 mm chisel tip and 50 mm wide tip.

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    #airink #london🇬🇧 courtesy @worldofgwaw

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    The process of making AIR INK not only eliminates the possibility of polluting the air with carbon waste, but also there’s no extra burning of fossil fuels for making the ink. And Graviky Labs’ filter has cleaned 1,6 trillion liters of air so far. But it is still a prototype. Moreover, it can be designed to fit different types of fossil fuel chimney stacks and to be used widely in manufacturing.

  • Facebook goes green

    After Google’s green project for renewable energy, another major leader in the digital industry decided to go for a greener future. Facebook has committed to powering global operations with 100% renewable energy.

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    The project is supposed to happen by 2020. The formal statement mentioned that the company has signed contracts for more than 3 GW solar and wind energy since 2013 (the year when it purchased renewable energy for the first time).

    Facebook’s goal in 2015 was 50% renewable energy by 2018. Last year, it reached 51% and fortunately decided to go further.

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    “CEO Mark Zuckerberg has reaffirmed Facebook’s place among business leaders in the race to be coal-free and 100% renewable-powered. If we are to stay within the 1.5-degree thresholds that scientist say is crucial to avoid catastrophic climate change, we need many more companies stepping up to adopt aggressive renewable energy and greenhouse gas reduction goals”, said Gary Cook, senior corporate campaigner at Greenpeace.

  • Green brand of the week: RefuSHE

    As you probably already know, during the past few years the art of Green Fashion has been so popular that we can actually call it a trend.

    Let’s journey back to the Spring-Summer 2016 collection that Karl Lagerfeld designed for Chanel. The sustainable pieces were created from jute, hemp, cork, cotton, straw and even recycled paper.

    And how about Stella McCartney, the designer who banned fur, suede, leather and feathers in her collection since the establishment of her eponymous brand?

    Some less popular brands are dedicated to sustainable lifestyle; others have special lines that embrace the idea. This week, we focus on RefuSHE.

    “We created RefuSHE to be a model for protection, empowerment, and peace-building in Kenya and beyond.”
    – Anne Sweeney, RefuSHE Co-founder

    Anne and Taylin Good, the two co-founders of RefuSHE, have been working with refugee communities in Africa for a long time. During that period, they realized that the most vulnerable refugees are the girls and women who are orphans. Here is why they launched Heshima Kenya, now known as RefuSHE – a community for young refugee women where they live together and learn how to defend their rights.

    Every woman deserves opportunities – that is the main principle behind RefuSHE. The organization provides education and safe houses and helps the girls develop skills that can guarantee their economic independence after wars and other political conflicts. They learn special techniques, such as how to paint and dye fabrics, and the results can be found here – a bold and bright collection of scarves, accessories and clothing.

    The profit from every purchased item is reinvested in RefuSHE programs for other girls and young women who need help.

    “It was my kind of runway: the most beautiful girls, survivors with their heads held high, bringing forward their own designs and culture.”
    – Angelina Jolie for the RefuSHE’s debut runway show

    Are you choosing your scarf at the moment?

  • Green brand of the week: 4Ocean

    As you probably already know, during the past few years the art of Green Fashion has been so popular that we can actually call it a trend.

    Let’s journey back to the Spring-Summer 2016 collection that Karl Lagerfeld designed for Chanel. The sustainable pieces were created from jute, hemp, cork, cotton, straw and even recycled paper.

    And how about Stella McCartney, the designer who banned fur, suede, leather and feathers in her collection since the establishment of her eponymous brand?

    Some less popular brands are dedicated to sustainable lifestyle; others have special lines that embrace the idea. Welcome to the next brand in our “Green brand of the week” category: 4Ocean!

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    The story of the brand began when two friends – Andrew and Alex – took a surf trip to Bali. While in Indonesia, they were really devastated by the amount of plastic that they found in the ocean. They decided to create a product which would contribute for cleaner waters. Here is how their 4Ocean bracelets were born.

    Every purchased bracelet is made from recycled materials and funds the removal of 1 pound (almost half a kilogram) of trash from the ocean and coastlines. If you’re fans of precise numbers, we have some of those for you: in less than 2 years, 4Ocean has removed 813,531 pounds (about 360 tons) of trash from the ocean!

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    June is the month of the sea turtle, so by purchasing the limited edition bracelet, not only do you help to clean the ocean from trash, but you also help sea turtles!

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    Find more information here and make sure to get your hands on the lovely piece of jewellery – we already did so in our Remix Second Hand office!

  • One beer from wind power, please!

    One of the major beer brands, Budweiser, is making significant steps towards climate change.

    Budweiser said it has switched all its US brewing to renewable electricity and is adding a clean energy logo to its labels as part of a global shift to green power by its parent label Anheuser-Busch InBev, the Brazilian-Belgian beverage and brewing company. Apart from Budweiser, its portfolio includes brands like Corona, Beck’s, Leffe and Stella Artois.

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    Since the start of this year, Budweiser has bought power equivalent to its US brewing demands from Enel Green Power’s 300 megawatt capacity Thunder Ranch Wind Farm in Oklahoma.

    “We know that climate change is an important issue for consumers, but they aren’t sure how their everyday actions can make a difference,” said Brian Perkins, Global Vice President at Budweiser. “The renewable electricity symbol can show consumers that their purchasing choices can have a positive impact.”

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    About 41 million Budweiser beers are sold every day worldwide and switching brewing to renewable electricity from fossil fuels will be the same as taking 48 000 cars off the road every year!

    What a time to have a beer, right?

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