• Sustainable summer fun

    We love the summer season and this planet so much that we couldn’t resist writing another green material. This time, we are sharing with you some sustainable practices you should try to add to your summer lifestyle.

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    Use ocean-safe sunscreen

    The long sunny days of summer are definitely the ones when we need sunscreen the most, but don’t hesitate to be picky when it comes to what you put on your skin. Not only can some sunscreens are very harmful to the skin, they could also harm marine life. Many of them contain dangerous ingredients like oxybenzoneand octinoxate,which damage the coral reefs. So we recommend using sunscreens like Acorelle, which are made with reef-friendly and vegan ingredients.

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    Buy eco-friendly swimwear

    Remember we already told you about Aquafil– a green brand that recycles plastic waste and turns it into threads used for the production of beachwear? It’s one of the options to look great on the beach and at the same time to show some respect to the environment. But there are so many other brands which make their swimwear from recycling, reusing and upcycling. Some of them are Reformation, Riz Board Shorts, Summersalt, Vitamin A.

    Sustainable speakers and headphones

    Speaking of the beach, you probably imagine it with the sound of your favourite music, that’s why we’ve prepared for you a sustainable solution. A number one priority for the brand House of Marleyis to show quality on all levels. Along with the great sound, the company aims to be as harmless as it can for our world. Their products are crafted from carefully sourced materials including bamboo, recyclable fabrics, plastic and aluminum.


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    Eco-friendly floaties

    When you hear sustainability,maybe the last thing you think of are floaties. But have you heard of the brand Funboy? They create cool and fun looking floaties and also support the cause to provide clean and safe drinking water for people in developing nations.

    Homemade snacks

    Instead of buying snacks, make them at home and keep them fresh in reusable silicone bags. You can try it out with some vegetable sticks and seasonal berries. Also, instead of disposable cups and bottles for your favourite drinks, buy reusable ones and enjoy your fresh beverages outdoors.

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    Now you’re all packed and ready to have guilt-free, sustainable summer fun! 😊

  • Green brand of the week: Aquafil

    You know that during the past few years, the art of Green Fashion has been so popular that we can actually call it a trend.

    As we are getting closer and closer to summer, we decided to show you that it is absolutely possible to have the perfect swimsuit… made from garbage.

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    “When I look at a landfill, I see a goldmine.”
    That is how Giuio Bonazzi, the founder and chief executive of nylon manufacturer Aquafil – the green brand that we are presenting today –feels about creating recycled materials.

    The company recycles plastic waste and turns it into nylon used for the production of apparel and accessories. It all started in 1969 with “Polyamide 6”/”Nylon 6” – a landmark in terms of quality and innovation. All the yarns manufactured by Aquafil are environmentally friendly. The Econyl thread is made from all kind of recycled materials (an interesting example of those are fishing nets and old carpets). If it is not mixed with other materials, the thread can be recycled infinitely!

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    Aquafil works closely with some of the leading names in swimwear and sportswear. Actually, you may already have a swimsuit made from recycled materials – Adidas, Levi’s, Speedo and Volcom are just some of the brands using the yarn for their collections.

    Here is a list with some of the other green brands in our Green Fashion section:

    RefuSHE
    TOMS
    MATT & NAT

  • Sustainable beauty innovations

    A perfect balance of beauty and sustainability is possible, these innovations will show you exactly how.

    Package-free bath products

    Amazing as it sounds – Lush Fresh Handmade Cosmetics are making package-free bath products. But despite the fact that some of them come without any packaging and the brand’s policy is not to use wrapping paper or plastic bags, you can still make a proper gift from the Lush shop by getting one of the reusable knot-wraps for your gift. It can later be transformed into a brand-new fashion accessory. And that’s not all – the brand is actually fully dedicated to sustainability. All of their products are 100% vegetarian, made with all-natural ingredients in order to make an amazing experience for your skin. Also when buying their products, you should know that no animals or humans were harmed in the production process of the fresh handmade cosmetics.

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    Organic makeup with a cause

    The Danish makeup artist Kjaer Weishas also made a strong commitment to sustainability, following ethical buying practices and producing 100% organic beauty products. The ingredients’ source is carefully selected – every summer Italian beekeepers cart their little beehives to the mountains on the border between France and Italy. Their bees extract the nectar from biodynamic flower fields, but also help to pollinate them in a safe, pesticide-free, environment. The beehive’s harvest then is used to make the richly-coloured and pure beeswax-based makeup. In addition, once you buy a Kjaer Weis Compact, you will never need to throw away that luxury metal designer box or pay for another one, you can just refill it with your favouritecolour for a sizable discount.


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    Shampoo bottles saving beaches

    By choosing to buy Herbal Essences, you help clean the ocean. How? 25% of the plastic used in the product bottles is made from recycled plastic waste, collected from the coastlines in Panama, Canada, and other polluted places around the world. By composting, recycling and energy recovery programs the company is also eliminating the chance that any products or waste go into landfills.

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  • Houses made of plastic waste

    It’s true that we are living in a time of environmental crisis, where tons (300 million tons, to be exact) of plastics are produced every year and just a small part of it is ever recycled. But it’s also true that we have the capacity to make things better. And the Columbian construction company Conceptos Plasticos has found a creative way to do so – by recycling plastic trash and turning it into brand new houses.

    The first step of building a plastic house is making the bricks. The team of Conceptos Plasticos collects, washes, melts carefully selected plastic trash and then fills moulds with the raw material. As a final product they get grey plastic bricks, which are the ones that the houses are made of. The recycling process happens to be 30% cheaper than traditional construction and it takes just 4 people and about 5 days to complete a whole house. The only disadvantage of the material is that the usual life cycle of a plastic piece is around 500 years. Still, until the plastic starts biodegrading, the bricks and the construction of the houses are sturdy, durable and impermeable, so they could resist all weather conditions and even an earthquake.


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    Asi avanzo CostaRica… Easy like a Lego

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    Conceptos Plasticos was founded in 2011. At first, the main idea behind the project was to work towards a cleaner environment. But after a while, the team realized their positive social impact too – hundreds of homeless people in Columbia are now living in recycled plastic homes thanks to Conceptos Plasticos and the financial support from the Columbian government and numerous NGOs which support the idea for a greener planet, healthier environment and fewer homeless people.

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    Apart from providing homes for Columbia’s rural and remote communities, another of the company’s goals is to empower the members of these communities to get involved in the building of their houses. And that could develop the social affiliation and sense of responsibility of the people.

  • Pela Case – a phone case with cause

    The pollution of nature caused by humans has made irreversible changes in our planet. And man-made trash is not only a part of the planet’s landscape – NASA has been mapping the space debris in the orbit around planet Earth since 1957. Now more than 500 000 pieces are flying in the space around the planet with speed of up to 28 000 km/h – fast enough to damage a satellite or even a spacecraft. Eventually, this space junk could become the reason we never fly into space again. So could we prevent the pollution of the Earth and still live our lives in the same comfort? This question was posed by Jeremy Lang – the founder of Pela Case.

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    After a vacation in Hawaii, Jeremy Lang started thinking about the impact of plastic on our planet. Today you can find plastic debris all around – on the beaches, in the oceans and seas, in the forests and the rivers, and currently more than 5 trillion plastic pieces weighing over 250 000 tons float in the sea. Since phone cases are widely used all over the world and plastic is one of the cheapest materials, billions of plastic cases are produced each year. But Pela Case is not one of them.

    Pela Case is a compost phone case, which means that after the case is no longer in use it can be composted and it will biodegrade. Because of its eco-friendly structure free of BPA, lead, cadmium and phthalates (plastics), the cases can easily decompose to become one with the earth. How is that possible? Pela cases are produced using Flaxstic™ technology – a combination of plant(flax)-based biopolymers and recycled materials. And by the way they look very cool – they come in a variety of colours and some with different messages on them, reminding of the need to take care of the environment.

  • Facebook goes green

    After Google’s green project for renewable energy, another major leader in the digital industry decided to go for a greener future. Facebook has committed to powering global operations with 100% renewable energy.

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    The project is supposed to happen by 2020. The formal statement mentioned that the company has signed contracts for more than 3 GW solar and wind energy since 2013 (the year when it purchased renewable energy for the first time).

    Facebook’s goal in 2015 was 50% renewable energy by 2018. Last year, it reached 51% and fortunately decided to go further.

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    “CEO Mark Zuckerberg has reaffirmed Facebook’s place among business leaders in the race to be coal-free and 100% renewable-powered. If we are to stay within the 1.5-degree thresholds that scientist say is crucial to avoid catastrophic climate change, we need many more companies stepping up to adopt aggressive renewable energy and greenhouse gas reduction goals”, said Gary Cook, senior corporate campaigner at Greenpeace.

  • #ootd: snap and don’t send back

    Buying fashion products has become something of a myth in the life of instagramers and influencers. Are they really buying their clothes or just borrowing them for the shot? The root of this question comes from the fashion trend hashtag in Instagram: #ootd – outfit of the day.

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    It goes like that: you buy a fashion garment, take a few artistic shots with it inside, on the beach, in the park or any nice place your followers would like to see, post the photo on Instagram and when you no longer need the product, you send it back to the store, of course with all the tags on it.

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    A survey shows that one of every 10 people in the UK usually buys fashion garments just for the Instagram post and then returns them to the store. Actually, this practice is well known for years all over the world and especially in America where people get influenced by Hollywood and the cinema industry. The more you look like a movie star, the more you feel like one. And the psychological trick – to post a new photo with a new fashion look every day, does that job well.

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    It’s true that buying all those outfits will cost you a great fortune, but there is another way to look different every day for a small amount of money. It’s called second hand shopping!

    Prices in Remix Second Hand fall with -5% every day until the discount reaches -75%. This means that you can constantly browse through a selection of clothes, shoes, bags and accessories for women and for men at affordable prices. 

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    So hesitate no more, buy the fashion finds that you love and give them the second life they deserve!

  • Step 1: recycle. Step 2: merry-go-round.

    We have always had a thing for merry-go-rounds, ever since we were kids. And we simply love the fact that even when you’re a grown up, you can always find and excuse to hop for a ride on one of those – such as “My kid can’t go alone!” or “I don’t have an ID card yet, I’m only 13”.

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    Merlin Entertainments, one of the largest theme park operators in the UK with around 30 theme parks, teams up with Coca-Cola to install the so-called “reverse vending machines” in Legoland and 4 other theme parks in the United Kingdom. Visitors are welcome to deposit empty plastic bottles and for that gesture they will be given vouchers with up to -50% off the price of the admission fees in the theme parks.

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    Here is a good way to save nature and get two roller coaster rides for the price of one, don’t you think? The initiative will run until the middle of October and is the next step after Coca-Cola’s earlier research, which revealed that more people would recycle if they were rewarded instantly for their actions.

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    “We want to reward people for doing the right thing by recycling their bottles and hope to encourage some people who wouldn’t otherwise have done so. All of our bottles can be recycled and we want to get as many of them back as possible so they can be turned into new bottles and not end up as litter”, explains Jon Woods, General Manager of Coca-Cola UK & Ireland.

    Enjoy the ride!

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  • Scent of a nature – part 2

    Welcome to our eco journey with the next part of environmental ads. The selection continues with another wake-up call to one of the planet’s greatest problems – human-created marine waste.

    With creative use of real products, branded with images of animals, WWF Canada and the Vancouver Aquarium ask people to take action in a national conservation initiative.

    WWF Print Advert By Traffik: Trout | Ads of the World™

    Print advertisement created by Traffik, Canada for WWF, within the category: Public Interest, NGO.

    Sometimes the WWF guys are pretty sneaky do-gooders. Last summer some bars in Zagreb and Belgrade served drinks without ice. Inside the glass there was a straw (compostable, we hope) with a message: “Wondering why there’s no ice?”

    Then the global organization’s fellows were offering info about how everyone can stop climate change. The guests were able to get ice only if they were willing to share the message on social media. Bruketa & Zinic is the agency behind the iceless campaign.

    WWF Experiential Advert By Bruketa & Zinic: Wondering why there is no ice? | Ads of the World™

    Experiential advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

    To take care of nature you have to get closer to it. See how visitors in Cleland Wildlife Park, Australia, are encouraged to interact with the native animals. The campaign, created by agency Showpony, features iconic Australian animals leading the visitors through their natural habitat.

    Cleland Wildlife Park Print Advert By Showpony: Kangaroo | Ads of the World™

    Print advertisement created by Showpony, Australia for Cleland Wildlife Park, within the category: Recreation, Leisure.

    Yes, it’s a harmless parody of Follow me – the viral Instagram story in which an unseen boy follows his girlfriend through destinations most people only dream about. Capture and explore the real South Australia following its wild-wild treasures.

    Cleland Wildlife Park Print Advert By Showpony: Koala | Ads of the World™

    Print advertisement created by Showpony, Australia for Cleland Wildlife Park, within the category: Recreation, Leisure.

    See the first part of environmental ad selection here.

  • Scent of a nature – Part I

    While the advertisement flow is so overwhelming, the environmental ads manage to catch our attention easily. But does it mean they influence us? There are probably people around you for whom global warming seems a geographically distant threat, or they rate your green lifestyle as odd and elaborate. That’s why both non-governmental organizations and sustainable companies become more and more creative in their eco messages.

    Unlike years ago when eco ads often included frankly shocking storylines, their aggressive approach is now more sophisticated. An awesome example in the past few months is the ad of Danish company Orsted, which works in the renewable energy field.

    To tell its story of a world run entirely on wind power, the company invites us to an amusing interactive film. On the platform Love Your Home you can describe what “home” means to you by filling in three fields with a series of predetermined words and metaphors: oasis, lonely, serene, safe, awesome, crowded, maintained, and dozens of others.

    Once that’s done, you will open а montage of people around the world enjoying their various homes – it seems the pictures match the words you have selected. But abruptly, the peaceful scenes give way to hurricanes, floods, and wildfires. To see if there’s hope, try to describe your sense of home here.

    The ingenious story of wind power can’t let us feel apathetic about the current state of the environment, but is that possible when it comes to composting? See the beautiful answer bellow:

    Hit Print Advert By BBDO: Compostable Straws – Forest | Ads of the World™

    Print advertisement created by BBDO, Colombia for Hit, within the category: Non-Alcoholic Drinks.

    In a lovely series of print ads, the Colombian beverage company Postobón and BBDO agency use a very creative metaphor to show the product’s 100% compostable straws and their zero impact on nature. Just one more execution:

    Hit Print Advert By BBDO: Compostable Straws – Earth | Ads of the World™

    Print advertisement created by BBDO, Colombia for Hit, within the category: Non-Alcoholic Drinks.

    The next series of short spots show that Garbage placed outside the bin is like garbage thrown into the sea. Bad habits kill thousands of marine animals every year, claims the Portugal Oceano Azul Foundation in a refined campaign created by agency Torke.

    The next compilation of powerful eco ads is coming soon!